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Many of you have been taught the concept of the marketing funnel. The basic idea is you gather leads into the top the large opening in a funnel and ultimately end up with customers at the small end of the funnel. The problem with this approach is all the focus is on the chase.
The real [...]
Finding and profiling your ideal customers has always been important, but as online marketing gets more and more complex it becomes essential.
The interesting part is there doesn’t seem to be a lot of agreement as to how to identify your ideal customers.
There is a lot of talk, and writing, about target markets, target audience, buyer [...]
It wasn’t too long ago when Google was a funny name of a little start-up company in the Silicon Valley area…about 13 years ago. They developed a nifty little search engine to make it easier on all of us to find stuff on the internet. Then they discovered they could generate advertising dollars and the [...]
Favo.rs is a new social business site you should take a close look at. Now.
Would you like to be part of a community interested in granting favors to other business people? Would you like to be able to ask questions, conduct research, get introductions, or other common business activities; and have a ready-made group of [...]
If you really want to dominate your local search marketing scene, here’s how you can make your business stand out.
John Jantsch, the creator of Duct Tape Marketing and author of the book “The Referral Engine,” tells how to maximize your website to take advantage of people in your area searching for what you sell.
Wise return on investment is the mantra of every Small and Mid-size business (SMBs) in today’s market. All companies need to spend as little as possible on every initiative while getting the most out of their investment dollars. When it comes to B2B marketing this is also true – owners and managers want to know [...]
One thing every expert will agree on is the face of B2B marketing has changed drastically in recent years. Connecting with your target audience has trumped the previous primary goal of a great campaign. Add to that the realization that the term “audience” is not nearly as homogeneous as we would like and– well, that [...]
I have written about strategic partners and networking recently in a series of posts. If you read that series you know how much I believe in the power of partnerships and networking in growing a business. Not only do I believe in it, I also live it out in my own business. Here’s a large [...]
How do you know if your content marketing is working? You have probably been told over and over you need to produce lots of content if you are going to be successful online. And, that is true.
However, you have tried content marketing but it doesn’t seem to do much for your business. While there are [...]
Once you find you have a strategic partner network that seems to be humming along quite nicely it is time to take it up a notch. You’ve found and engaged partners who appear to be on board with the program and referrals are beginning to flow…now what?
Think about establishing a public platform by creating a [...]
Phil Lauterjung
