Get Found | Get Leads | Get Sales!
Lead generation, in the simplest of terms, is the process of gaining a targeted audience and having them opt into your subscribers or email list. This strategy is extremely useful if you are working a small business and are trying to grow your network. A quick way to grow your network is to generate a [...]
Obviously, the ultimate goal of any marketing strategy is to gain customers and increase profits. To achieve this goal, there must be underlying elements to enable a business to develop the company’s name and build a solid reputation within a target market. Let’s take a look at some key elements that should be used in developing an effective marketing [...]
A recent survey indicates that more than 60 percent of Fortune 500 companies use some form of social media marketing. Even though small and large companies realize the need for a social media strategy, most don’t fully understand the benefits of social media. Let’s take a look at some of the ways social media marketing is changing the way [...]
Content marketing is a must for online marketers. It is rapidly becoming the most valuable marketing strategy to build brand awareness and nurture leads. Content marketing allows your business to create and share valuable free content to attract prospects and convert them into customers. Let’s take a look at some important tips to help you implement a content marketing [...]
The best way to market your business to your customers is with appropriate and up-to-date content. Your content creates the image that your customers identify as your business, and without it you would be out-of-business. As you try to find methods to generate and convert new leads, keep some of these tools as reminders. Many [...]
The emergence of social media marketing, reputation management, and search engine optimization (SEO) has seemingly overshadowed email marketing. Email is DEAD! they shout. Long live what ever else it is they are selling. Nonetheless, email marketing is still a crucial component that every business needs to incorporate into its marketing plan. The key reason why email [...]
People have always made buying decisions in a very social way. They have asked for advice from their friends, given opinions at the supermarket, and have written heated letters to product manufacturers when products failed to meet their expectations. So, social selling is not some type of newly discovered marketing strategy; it has just gone into [...]
If you are an established business, you already know about the balancing act involved in customer acquisition. If you are just starting your business, there is a very important lesson that you must learn very quickly. When the cost of customer acquisition exceeds your ability to turn those customers into buyers, your business will likely [...]
Location. Location. Location. If you’re a fan of Jeopardy you will recognize that is the answer to the question: What are the three attributes of good real estate? I point that out because it seems that content, content, content. is the new “black” for marketing. I would never say that content isn’t important, it is. [...]
Whether you are a seasoned business professional or an entrepreneur just starting your business venture, you can be transformed from a novice into a master marketer. It’s really quite simple – learn the art of effective lead management. The true value of lead management comes from the ability to stay in touch while providing relevant [...]
Phil Lauterjung
