9 Tips to Get the Most Out of Social Networks

Those of us who have been using social networks for a while tend to assume  most of the ‘basics’ for getting the most from our networks. But, every time  I speak to a group there are questions indicating many are still trying to  learn the basics. Even some who are ‘experienced’ have questions. At a  recent workshop an attendee asked how I was able to tweet 4 times during  my presentation when she never saw me actually tweet anything. (Hint – if  your use a third party app I mention below you can schedule tweets) If you  find yourself in the newbie group, or just need a refresher, here are a few tips for getting more out of your social media networks.

9 Newbie Tips for Social Networks Building

  1. Tweet/Facebook every day – at least once a day on Facebook, at least a few times a day on Twitter. Don’t overdo it on Facebook – people will ‘unike’ you or hide you!
  2. Don’t sell-sell-sell. Help people get to know you. Start conversations, interact with those you find interesting, post timely responses, RT (Re-tweet), ask questions, and always be relevant.
  3. Follow back on Twitter – don’t be seen to be too important to follow back. However, this doesn’t apply to spammers (yes, they are on Twitter too).
  4. If someone re-tweets one of your posts, thank them… always! And as soon as possible.
  5. Use a good third-party application for tweeting, one that allows you to control the flow of tweets so you don’t ‘drown’. Some examples to check out: Tweetdeck, Hootsuite, or Seesmic. Other great resources and advice about Twitter is available at OneForty.
  6. As your number of followers, and those you are following, grows make sure you create lists by category or relationship. This will help you tremendously to keep your Twitter stream from overwhelming you.
  7. If you blog, post a link to each new one on Twitter and Facebook. If you are on LinkedIn there is a widget that will list your recent blog posts right in your profile. Don’t miss the opportunity to spread the word
  8. If you have a Facebook personal profile and a business, be sure and create a separate page for your business. A great resource for doing that is Mari Smith. She has very good tutorials on how to do this on her website.
  9. If your business is a brick-and-mortar location, learn about FourSquare and other local search tools and start using them, and understanding how they can help your business grow.

One final thing to keep in mind. Be patient and don’t worry about the numbers, (it’s about quality, not quantity). It takes time to build a social network. Spend some time initially just listening and finding out who is influential in your category of interest.  Then jump in and realize it can take at least 3 months to start getting traction. Don’t expect big results right away, focus on quality rather than quantity.

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SEO Tool Phil Lauterjung